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Tuesday, 13 October 2015

A Glimpse Of Search Engine Optimization Basics

SEO Basics

Seo means search engine optimization. Seo is a web marketing technique. Seo enables the users to make their website or web page to be viewed by many people. If its a business site it can increase the business inquiry, sales and also other services. Once seo technique was known only by google. When their occurred a problem for google in crawling the websites, they revealed the search engine optimization technique to the webmasters which makes the site to be crawled very easily. The crawled websites are then be cached and indexed. Optimization really makes the website or webpage more easier to be crawled, cached and then indexed. So that google can give efficient requirements for the users.   

SEO Techniques

 Mainly seo is classified into two types.
      1. White hat technique: This technique uses the rules and techniques provided by google. This technique is being used by those who want long lasting result in their website. This is also called ethical seo.
      2. Black hat technique: This technique mainly focus on the search engine.They need fast financial investment in their website.It will not provide a long term result. They will not obey rules of google.  

SEO Methods

During the starting time the search result was listed based on niche specific manner. Niche specific means the result was shown depending on the number of times the keyword is being used in the website. But it was misused. So google introduced link specific methods. In it the link plays the main role. If the number of links is high, then the quality of that website will become high. But that method was also being misused. Many sellers came for selling links and all. After that google used the quality link specific method. The website having high quality means having high page ranks, their content is good not being theft or copied, it should contain visible pages, it should contain quality links also. 

Google Updations 

Adwords logo
Google has many updations. Before moving on to updations let us know about two terms in seo that is Google Adwords and Google Adsense. Google Adwords enables listing of advertisements which are being paid to google.
Google Adsense
Google Adsense also publishes advertisements through which users can make money.



Google Panda updation is one which punishes low quality websites which contain poor content, theft content, spelling mistakes etc. Google panda updation is also called farmer updation. 

Pogo sticking is a process of dropping down a website from top to bottom when that website is not able to satisfy users need while it is holding high rank also. Social media signal is an updation which increased the social media and affected the listing of that website.


Google penguin updation punished websites having many low quality links. Other updation include hummingbird, pigeon etc.

The updations helped google for providing higher efficiency in search results. So the updations are being continued by google which is also a factor of their success. 
The updations helped google for providing higher efficiency in search results. So the updations are being continued by google which is also a factor of their success.

If you like this post on a glimpse of search engine optimization basics, feel free to share your thoughts. Use comment portion to post your opinions.

Image Courtesy
1.Wikipedia
2.fourdots.com
3.blog.adstage.io
4.peacockvirtualsolutions.com
5.www.webentrepreneur.ws
6.www.rivaliq.com

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